Out of the 200 million phones Apple shipped in 2020, 80% of them were sold to upgraders and not first-time buyers. And this isn't unique to Apple. In fact, it’s the reigning economic model used by most successful companies. Instead of attracting new customers, these companies focus on making sure that the people that already love their brand always have a reason to keep coming back. But how do they do that? Sure, brand loyalty is one thing, but how do they keep us upgrading so regularly?
Have you ever looked up at the night sky and pondered about your very own existence? Maybe you were camping out with some friends, or all alone marveling at the big canvas of darkness plastered with countless glowing stars. Well, you’re not alone. Looking above and contemplating the sheer immensity of the Universe is something humans have been doing since the dawn of time.
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